The usage of digital technology has up to now been regarded as in a position to make many MSME business owners rise in course. Many MSMEs are actually positively utilizing advertising through digital and interpersonal media platforms. In 2017, Facebook collaborated with Day Consult, a company engaged in internet surveys and general market trends, learning the impact of Facebook's use on MSMEs.
Facebook also figured MSMEs might use the Facebook Advertisements feature to build up their business.
Head of Appearing Business and SMB Indonesia and Philippines Facebook, Ferdy Nandes said Facebook has a great deal of interior data about the inclination of the characteristics of users of the social media system. The info, he said, is actually a reference for marketers from SMEs.
"They [UMKM] can advertise and use existing insights and discover which will be the most highly relevant to reach their potential prospects or consumers," Ferdy said at the Facebook Indonesia Office in Jakarta on Wednesday (08/21/2018).
He explained the info like the amount of Facebook users who've seen the business enterprise pages of the UMKM, the quantity and anyone who commented, as well as the common age of the business enterprise page enthusiasts of any UMKM.
"The insight is dependant on geography that talks about the business webpages of MSMEs, whoever has commented and interacted with this content. For instance, in Jakarta who prefers X-age products," he said.
However, he asserted that the user's personal data will never be bought and sold to MSMEs or marketers from other businesses.
"I emphasize that people do not sell data to promoters. Promoters cannot buy data, all they can do is they advertise and use existing insights and discover which will be the most highly relevant to reach their prospective customers or users," he said.
However, the advertising rates priced by Facebook, Ferdy said, are evenly and don't identify between large and small companies. But, Facebook offers equal usage of promotion.
Head of Appearing Business and SMB Indonesia and Philippines Facebook, Ferdy Nandes said Facebook has a great deal of interior data about the inclination of the characteristics of users of the social media system. The info, he said, is actually a reference for marketers from SMEs.
"They [UMKM] can advertise and use existing insights and discover which will be the most highly relevant to reach their potential prospects or consumers," Ferdy said at the Facebook Indonesia Office in Jakarta on Wednesday (08/21/2018).
He explained the info like the amount of Facebook users who've seen the business enterprise pages of the UMKM, the quantity and anyone who commented, as well as the common age of the business enterprise page enthusiasts of any UMKM.
"The insight is dependant on geography that talks about the business webpages of MSMEs, whoever has commented and interacted with this content. For instance, in Jakarta who prefers X-age products," he said.
However, he asserted that the user's personal data will never be bought and sold to MSMEs or marketers from other businesses.
"I emphasize that people do not sell data to promoters. Promoters cannot buy data, all they can do is they advertise and use existing insights and discover which will be the most highly relevant to reach their prospective customers or users," he said.
However, the advertising rates priced by Facebook, Ferdy said, are evenly and don't identify between large and small companies. But, Facebook offers equal usage of promotion.
"Our tariffs will be the same, prioritizing the insights.
That is why who owns the UMKM shoes from Surabaya, Portblue Shoes, can contend with other foreign boot internet marketers because he can learn the common customer from what time," he said.
The quantity of advertising rates, Ferdy sustained, depends upon the proper execution of this content. For example, advertising with video varieties, the rates can be Rp100 thousand or lower depending on marketing goal and content imagination.
"The greater creative the merchandise, the more folks watch, the price per watch will be cheaper. So, we always highlight how imagination can succeed," he said.
Ferdy admits that Facebook Advertisements does not have features like e-commerce programs. However, he said, up to now there have been 15 thousand MSMEs registered from 20 places across Indonesia who experienced caused Facebook.
Until now, Ferdy claims the amount of lively Facebook users in Indonesia gets to 115 million, 62 percent which are linked to the MSME business web page.
The quantity of advertising rates, Ferdy sustained, depends upon the proper execution of this content. For example, advertising with video varieties, the rates can be Rp100 thousand or lower depending on marketing goal and content imagination.
"The greater creative the merchandise, the more folks watch, the price per watch will be cheaper. So, we always highlight how imagination can succeed," he said.
Ferdy admits that Facebook Advertisements does not have features like e-commerce programs. However, he said, up to now there have been 15 thousand MSMEs registered from 20 places across Indonesia who experienced caused Facebook.
Until now, Ferdy claims the amount of lively Facebook users in Indonesia gets to 115 million, 62 percent which are linked to the MSME business web page.